Brand Owner Targets for PCR Content Help Drive Demand for Recycled Plastics in the US
Brands Likely to Shift Focus from PCR to Emissions
Brand owner targets for PCR (post-consumer recycled) content have helped drive demand for recycled plastics in the US, according to a new report from Rabobank. However, brands are now likely to shift their focus from PCR to emissions, as they seek to meet their sustainability goals.
Companies Balance Ambition and Accountability in Meeting 2025 Plastic Reduction Goals
Major brands have published sustainability reports outlining their plans to reduce their use of plastic. Companies that are reducing their emissions in line with their ambition are twice as likely to view emissions-reporting regulations as a positive step.
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